Podcasting, blog marketing, mobile advertising and video integration have all burst onto the scene as the new online channels. While none of these mediums has yet to achieve “proven” status, when implemented with logic and an appropriate strategy, there have been some very real and encouraging results.
Innovation is core to our success, and we utilize emerging channels as an opportunity to build buzz and reach a core audience with a fresh approach. Our focus is on helping clients identify opportunities within emerging channels and evaluate risk/reward and overall fit with your brand.
From a simple mobile coupon test to a major guerilla marketing campaign, Propellant backs our emerging channel practice with sound market logic and pushes through the noise with a healthy dose of creativity and originality.