Propellant means starting at the beginning. What is the mission and what are the steps needed to ensure success? What is the catalyst for launching your online program? How can your product or service be positioned for maximum benefit?
Propellant goes to great lengths to understand the products and services our clients provide. There is a difference between strategy and execution, and at Propellant our strategies are based on your product or service, not on the channel.
Just because your competitors spend millions on web media exposure doesn’t mean it is money well spent. It probably isn’t even a necessary evil to remain competitive or road block to seizing the advantage. Every product or service has an optimal blend of channels online, and Propellant isn’t limited by convention or tradition to make that a reality.